Our client is a rapidly expanding Ukrainian grocery retail chain operating a convenient store format with a broad product portfolio and in-house production facilities. The company is seeking an experienced and strategic Director of Marketing and Advertising to lead and scale its marketing function, Kharkiv.
Director of Marketing and Advertising, Kharkiv
Education:
University Degree
Work experience:
5+
Working hours:
Full-time, hybrid
Description of a vacancy
Requirements:
- University Degree in Marketing, Management, Economics, or a related field;
- Minimum 5 years of progressive marketing experience, ideally within FMCG or B2C environments;
- At least 3 years of leadership experience managing teams and budgets;
- Strong expertise in marketing strategy, digital channels, and e-commerce ecosystems;
- Advanced analytical capabilities with hands-on experience managing KPIs and performance metrics;
- Proficiency in Excel and PowerPoint;
- Experience overseeing budgets exceeding $100K; solid understanding of AI-driven marketing tools and web analytics platforms (e.g., GA, Meta Analytics);
- Strategic thinker with strong leadership presence, sound judgment, and excellent communication skills.
We offer:
- Official employment in accordance with Ukrainian labor legislation;
- Competitive compensation package with performance-based incentives;
- Hybrid working model (candidates may reside in any city in Ukraine), with periodic presence required in the Kharkiv office;
- Willingness to travel across Ukraine (approximately 50–60% of working time);
- Medical insurance and reimbursement of fuel, housing, and mobile communication expenses;
- Military service deferment (employee reservation);
- Access to professional development, industry conferences, and long-term career growth opportunities.
Responsibilities:
- Define and implement a comprehensive marketing strategy aligned with business objectives;
- Lead annual budgeting processes and ensure disciplined cost control and ROI accountability;
- Conduct market intelligence analysis and monitor competitive dynamics;
- Contribute to pricing strategy development in close cooperation with commercial leadership;
- Oversee the planning and execution of advertising campaigns, promotional initiatives, and loyalty programs;
- Manage brand development, corporate identity, PR activities, and media relations;
- Drive digital growth, including e-commerce development and CRM strategy implementation;
- Establish robust web analytics and performance measurement frameworks;
- Develop merchandising standards, coordinate in-store activations and tastings, and partner with suppliers on joint marketing initiatives;
- Lead, mentor, and develop the marketing team while managing external agencies and cross-functional collaboration.